GEO-first, SEO-supported. Optimize websites for AI-powered search engines
(ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) while maintaining traditional SEO foundations.
AI search is eating traditional search. This tool optimizes for where traffic is going, not where it was.
Star History
Why GEO Matters (2026)
| Metric | Value |
|---|
| GEO services market | $850M+ (projected $7.3B by 2031) |
| AI-referred traffic growth | +527% year-over-year |
| AI traffic conversion rate vs organic | 4.4x higher |
| Gartner: search traffic drop by 2028 | -50% |
| Brand mentions vs backlinks for AI | 3x stronger correlation |
| Marketers investing in GEO | Only 23% |
Quick Start
One-Command Install (macOS/Linux)
curl -fsSL https://raw.githubusercontent.com/zubair-trabzada/geo-seo-claude/main/install.sh | bash
Manual Install
git clone https://github.com/zubair-trabzada/geo-seo-claude.git
cd geo-seo-claude
./install.sh
Windows (Git Bash)
Requires Git for Windows which includes Git Bash.
# Option 1: One-command install (run from Git Bash, not PowerShell/CMD)
curl -fsSL https://raw.githubusercontent.com/zubair-trabzada/geo-seo-claude/main/install-win.sh | bash
# Option 2: Manual install
git clone https://github.com/zubair-trabzada/geo-seo-claude.git
cd geo-seo-claude
./install-win.sh
Note: Right-click the folder and select "Open Git Bash here", or open Git Bash and navigate to the directory. Do not use PowerShell or Command Prompt.
Requirements
- Python 3.8+ (on Debian/Ubuntu also
python3-venv)
- Claude Code CLI
- Git
- Optional:
uv — if present, the installer uses it for a faster dependency install
- Optional: Playwright (for screenshots)
Isolated install
Python dependencies are installed into a dedicated virtual environment at
~/.claude/skills/geo/.venv/. Your system Python is not touched, and
uninstalling the skill removes the venv together with the rest of the files.
Skill and agent files reference that venv directly, so the tool works
regardless of what python3 resolves to on your PATH.
Commands
Open Claude Code and use these commands:
| Command | What It Does |
|---|
/geo audit <url> | Full GEO + SEO audit with parallel subagents |
/geo quick <url> | 60-second GEO visibility snapshot |
/geo citability <url> | Score content for AI citation readiness |
/geo crawlers <url> | Check AI crawler access (robots.txt) |
/geo llmstxt <url> | Analyze or generate llms.txt |
/geo brands <url> | Scan brand mentions across AI-cited platforms |
/geo platforms <url> | Platform-specific optimization |
/geo schema <url> | Structured data analysis & generation |
/geo technical <url> | Technical SEO audit |
/geo content <url> | Content quality & E-E-A-T assessment |
/geo report <url> | Generate client-ready GEO report |
/geo report-pdf | Generate professional PDF report with charts & visualizations |
Architecture
geo-seo-claude/
├── geo/ # Main skill orchestrator
│ └── SKILL.md # Primary skill file with commands & routing
├── skills/ # 13 specialized sub-skills
│ ├── geo-audit/ # Full audit orchestration & scoring
│ ├── geo-citability/ # AI citation readiness scoring
│ ├── geo-crawlers/ # AI crawler access analysis
│ ├── geo-llmstxt/ # llms.txt standard analysis & generation
│ ├── geo-brand-mentions/ # Brand presence on AI-cited platforms
│ ├── geo-platform-optimizer/ # Platform-specific AI search optimization
│ ├── geo-schema/ # Structured data for AI discoverability
│ ├── geo-technical/ # Technical SEO foundations
│ ├── geo-content/ # Content quality & E-E-A-T
│ ├── geo-report/ # Client-ready markdown report generation
│ ├── geo-report-pdf/ # Professional PDF report with charts
│ ├── geo-prospect/ # CRM-lite prospect pipeline management
│ ├── geo-proposal/ # Auto-generate client proposals
│ └── geo-compare/ # Monthly delta tracking & progress reports
├── agents/ # 5 parallel subagents
│ ├── geo-ai-visibility.md # GEO audit, citability, crawlers, brands
│ ├── geo-platform-analysis.md # Platform-specific optimization
│ ├── geo-technical.md # Technical SEO analysis
│ ├── geo-content.md # Content & E-E-A-T analysis
│ └── geo-schema.md # Schema markup analysis
├── scripts/ # Python utilities
│ ├── fetch_page.py # Page fetching & parsing
│ ├── citability_scorer.py # AI citability scoring engine
│ ├── brand_scanner.py # Brand mention detection
│ ├── llmstxt_generator.py # llms.txt validation & generation
│ └── generate_pdf_report.py # PDF report generator (ReportLab)
├── schema/ # JSON-LD templates
│ ├── organization.json # Organization schema (with sameAs)
│ ├── local-business.json # LocalBusiness schema
│ ├── article-author.json # Article + Person schema (E-E-A-T)
│ ├── software-saas.json # SoftwareApplication schema
│ ├── product-ecommerce.json # Product schema with offers
│ └── website-searchaction.json # WebSite + SearchAction schema
├── install.sh # One-command installer
├── uninstall.sh # Uninstaller
├── requirements.txt # Python dependencies
└── README.md # This file
Data Storage
The CRM and reporting skills (/geo prospect, /geo proposal, /geo compare) store runtime data outside the Claude Code directory:
~/.geo-prospects/
├── prospects.json # Client/prospect pipeline data
├── proposals/ # Generated proposal documents
│ └── <domain>-proposal-<date>.md
└── reports/ # Monthly delta reports
└── <domain>-monthly-<YYYY-MM>.md
This directory is not removed by the uninstaller — delete it manually if you no longer need your prospect data.
How It Works
Full Audit Flow
When you run /geo audit https://example.com:
- Discovery — Fetches homepage, detects business type, crawls sitemap
- Parallel Analysis — Launches 5 subagents simultaneously:
- AI Visibility (citability, crawlers, llms.txt, brand mentions)
- Platform Analysis (ChatGPT, Perplexity, Google AIO readiness)
- Technical SEO (Core Web Vitals, SSR, security, mobile)
- Content Quality (E-E-A-T, readability, freshness)
- Schema Markup (detection, validation, generation)
- Synthesis — Aggregates scores, generates composite GEO Score (0-100)
- Report — Outputs prioritized action plan with quick wins
Scoring Methodology
| Category | Weight |
|---|
| AI Citability & Visibility | 25% |
| Brand Authority Signals | 20% |
| Content Quality & E-E-A-T | 20% |
| Technical Foundations | 15% |
| Structured Data | 10% |
| Platform Optimization | 10% |
Key Features
Citability Scoring
Analyzes content blocks for AI citation readiness. Optimal AI-cited passages are 134-167 words, self-contained, fact-rich, and directly answer questions.
AI Crawler Analysis
Checks robots.txt for 14+ AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) and provides specific allow/block recommendations.
Brand Mention Scanning
Brand mentions correlate 3x more strongly with AI visibility than backlinks. Scans YouTube, Reddit, Wikipedia, LinkedIn, and 7+ other platforms.
Platform-Specific Optimization
Only 11% of domains are cited by both ChatGPT and Google AI Overviews for the same query. Provides tailored recommendations per platform.
llms.txt Generation
Generates the emerging llms.txt standard file that helps AI crawlers understand your site structure.
Client-Ready Reports
Generates professional GEO reports in markdown or PDF format. PDF reports include score gauges, bar charts, platform readiness visualizations, color-coded tables, and prioritized action plans — ready to deliver to clients.
Use Cases
- GEO Agencies — Run client audits and generate deliverables
- Marketing Teams — Monitor and improve AI search visibility
- Content Creators — Optimize content for AI citations
- Local Businesses — Get found by AI assistants
- SaaS Companies — Improve entity recognition across AI platforms
- E-commerce — Optimize product pages for AI shopping recommendations
Uninstall
./uninstall.sh
Or manually:
rm -rf ~/.claude/skills/geo ~/.claude/skills/geo-* ~/.claude/agents/geo-*.md
Want to Turn This Into a Business?
The tool is free. Learning how to monetize it is where the community comes in.
Join the AI Workshop Community →
Inside you'll get:
- Video walkthroughs — Step-by-step setup, running audits, reading results
- Client acquisition playbook — How to find prospects, pitch GEO services, and close deals
- Live office hours — Bring your audit results, get direct help
- GEO agency pricing & templates — Proposal docs, cold outreach scripts, onboarding workflows
GEO agencies charge $2K–$12K/month. This tool does the audit. The community teaches you how to sell it.
License
MIT License
Contributing
Contributions welcome!
Built for the AI search era.
zubair-trabzada/geo-seo-claude