Marketing & SEO Skills for AI Agents
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
By kostja | skill-authoring | CHANGELOG | [email protected]
Quick Start
# Install specific skills (recommended - 2-3 per task; SkillsBench ref, one paper)
npx skills add kostja94/marketing-skills --skill robots-txt title-tag meta-description
# Install all skills
npx skills add kostja94/marketing-skills
# List available
npx skills add kostja94/marketing-skills --list
Context (required for tailored output): Copy project-context.md to .cursor/ or .claude/ and fill in. Templates | Project Task Tracker
Note: CLI installs skills only (flat layout), not templates/ or docs/. Need templates? Use Clone + copy below.
What are Skills?
Skills are markdown files that give AI agents focused knowledge and workflows. Add them to your project; the agent picks the right skill from your prompt and applies SEO, content, and marketing best practices.
SkillsBench (2025, for reference only - one paper's findings): Human-curated skills yield +16.2pp task success; vertical domains (e.g. marketing, SEO) benefit most.
Skills = for agents. Human guides -> Alignify.
Use Cases
| Scenario | Link |
|---|
| Personal site / portfolio | usage.md S7.1 |
| Product website - SEO growth | usage.md S7.2 |
| Learn SEO standalone | usage.md S7.3 |
| Vibe coding product - built-in skills | usage.md S7.4 |
| Build your own skills | usage.md S7.5 |
Partnership: Building a vibe coding product or AI marketing agent? Contact to integrate.
Found this useful? Star or share with colleagues helps others discover it - thank you.
Installation
| Method | When |
|---|
| CLI | Full or selective; skills only, flat layout |
| Clone + copy | Need templates or full structure: cp -r marketing-skills/skills/* .cursor/skills/ and cp -r marketing-skills/templates .cursor/ |
| Git submodule | git submodule add https://github.com/kostja94/marketing-skills.git .cursor/marketing-skills |
Skill directories (Agent Skills spec): .agents/skills/, .cursor/skills/, .claude/skills/, ~/.cursor/skills/. Platforms: Cursor, Claude Code, OpenClaw, Lovable, v0, Bolt - native or copy to project; ChatGPT/Claude Web - paste skill markdown. Full guide
Usage
Ask your agent - it picks the right skill. Examples:
| You say | Skill |
|---|
| "SEO strategy" / "SEO plan" / "Where to start SEO" | seo-strategy |
| "Configure robots.txt" / "Audit sitemap" / "Fix canonical" | robots-txt, xml-sitemap, canonical-tag |
| "Optimize title" / "Meta description" / "Schema markup" | title-tag, meta-description, schema-markup |
| "Keyword research" / "Content strategy" / "Link building" | keyword-research, content-strategy, link-building |
| "Create pricing page" / "Homepage" / "Landing page" / "FAQ" | pricing-page-generator, homepage-generator, landing-page-generator, faq-page-generator |
| "HowTo section" / "Step-by-step block" / "HowTo schema" | howto-section-generator, schema-markup |
| "Cold start" / "Product Hunt" / "Directory submission" | cold-start-strategy, directory-submission |
| "Indie hacker" / "PMF" / "Parasite SEO" / "GitHub SEO" | indie-hacker-strategy, pmf-strategy, parasite-seo, github |
| "GA4 tracking" / "Search Console" / "AI traffic" | analytics-tracking, google-search-console, ai-traffic-tracking |
Full prompt -> skill mapping
Project Context
Without context, outputs stay generic. Add project-context.md for product, audience, brand - skills read it automatically.
| Context | Purpose |
|---|
| project-context.md | Product, audience, brand, keywords - skills read automatically |
| project-task-tracker.md | Task status, priority - agent suggests next steps |
Project rules (.cursor/rules/) | Code style, conventions |
| AGENTS.md | Project instructions |
Start with: Overview, 1-4, 8. Add 5-7 as you have them. Update regularly - stale context degrades quality. Templates | skill-authoring S8
Skills Overview
160+ skills in 9 categories. Full list | npx skills add kostja94/marketing-skills --list
| Category | Scope |
|---|
| SEO | Technical (robots, sitemap, canonical, crawlability), On-Page (title, meta, schema, heading), Content (keyword, content, competitor), Off-Page, Local, Tactics |
| Content | Copywriting, video, visual, translation |
| Paid Ads | Strategy + 12 platforms (Google, Meta, LinkedIn, TikTok, etc.) |
| Pages | 40+ types - brand, content, marketing, legal, utility; Features vs Use cases vs Solutions |
| Components | Nav, breadcrumb, footer, hero, CTA, logo, testimonials, etc. |
| Channels | Affiliate, email, influencer, referral, directories, PR |
| Platforms | X, Reddit, LinkedIn, TikTok, YouTube, Medium, GitHub, Grokipedia |
| Strategies | launch |
| Analytics | Traffic, tracking, Search Console, AI traffic |
Workflow: Technical SEO -> On-Page -> Content -> Off-Page. seo-strategy orchestrates. Each skill has Related Skills; say "skip intro" or "just do it" for repeat tasks. Dependency maps
+-------------------------------------------------------------+
| Technical SEO (Foundation) |
| robots | sitemap | canonical | indexing | indexnow | |
| crawlability | core-web-vitals | mobile-friendly | rendering |
+---------------------------------+-----------------------------+
|
+---------------------------------------------+---------------------------------------------+
v v v
+---------------------+ +-------------------------+ +---------------------+
| On-Page | | Content | | Off-Page |
| title | meta-desc | |<----------------->| keyword-research | | | link-building | |
| schema | heading | | | content-strategy | | | backlink-analysis |
| internal-links | | | eeat-signals | | +---------------------+
| image | video | url | | competitor-research | |
+------------------+--+ | parasite | programmatic |
| +----------------+---------+
+-----------------------------------+---------+
v
+-------------------------------------------------------------+
| Pages | Brand | Content | Marketing | Legal | Utility (40+) |
+---------------------------------+-----------------------------+
|
+---------------------------------------------+---------------------------------------------+
v v v
+---------------------+ +-------------------------+ +---------------------+
| Channels | | Platforms | Strategies | | Components | |
| affiliate | email | | | x | reddit | linkedin | | | Analytics |
| directories | pr | | | cold-start | GEO | | | nav | hero | cta | |
| influencer | referral| | paid-ads | branding | | tracking | GSC |
+---------------------+ +-------------------------+ +---------------------+
Tips
| Tip | Action |
|---|
| Project Context | Add project-context.md for tailored output |
| Skip intro | "skip intro" or "just do it" -> go straight to Action |
| Related Skills | Each skill has Related Skills for dependencies |
Security
All skills are pure Markdown - no executable code. Scope limited to SEO, content, marketing. No data exfiltration. Full audit
Docs & References
| Doc | Purpose |
|---|
| usage | Platforms, install, use cases, roadmap |
| skills-reference | Full skill list, page taxonomy, dependency trees |
| skill-authoring | Rules, specs, authoring |
| templates | project-context |
| CONTRIBUTING | How to contribute |
Ecosystem: Agent Skills Specification | skills.sh | Vercel skills CLI
License
MIT
kostja94/marketing-skills