dariubs/awesome-gpts

Awesome Lead Generation

A curated list of tools, strategies, playbooks, and resources for generating, qualifying, and converting leads.

Lead generation spans prospecting, outreach, content, paid acquisition, and conversion — this list tries to cover the full funnel rather than just one channel. Contributions welcome; see Contributing.

Contents

• Prospecting & Data Enrichment
• Email Outreach & Sequencing
• LinkedIn & Social Selling
• Landing Pages, Forms & Lead Capture
• Chatbots & Conversational Marketing
• CRM & Pipeline Management
• Account-Based Marketing (ABM)
• Cold Calling & Dialers
• Analytics & Attribution
• SEO & Content-Led Growth
• Paid Acquisition
• Frameworks & Playbooks
• Books
• Blogs & Newsletters
• Podcasts
• Courses & Certifications
• Communities
• Related Awesome Lists
• Contributing
• License

Prospecting & Data Enrichment

• Apollo.io - Prospecting database with built-in outreach sequencing.
• Clay - Combines dozens of data sources with AI enrichment and waterfalls in a spreadsheet-like interface.
• ZoomInfo - Large B2B contact and intent-data platform, enterprise-focused.
• Clearbit - Company and person enrichment API, now part of HubSpot's Breeze Intelligence.
• Hunter - Email finder and verifier.
• Lusha - Contact and company data with a browser extension for prospecting.
• Cognism - Compliant B2B contact data with strong EMEA phone coverage.
• RocketReach - Contact lookup by name, company, or LinkedIn profile.

Email Outreach & Sequencing

• Instantly - Cold email sending at scale with inbox rotation and warmup.
• Lemlist - Personalized cold email sequences with image/video personalization.
• Smartlead - Multi-inbox cold email infrastructure built for agencies and scale.
• Outreach - Enterprise sales engagement platform.
• Salesloft - Sales engagement and cadence management.
• Mailshake - Simple cold email and follow-up automation.
• Woodpecker - Cold email tool geared toward agencies and B2B teams.

LinkedIn & Social Selling

• Waalaxy - LinkedIn + email automation sequences.
• Expandi - Cloud-based LinkedIn automation with safety-focused sending limits.
• Dux-Soup - Browser-based LinkedIn prospecting and automation tool.
• Sales Navigator - LinkedIn's native prospecting and lead-list tool.

Landing Pages, Forms & Lead Capture

• Unbounce - Drag-and-drop landing page builder with A/B testing and AI copy tools.
• Instapage - Landing page platform focused on ad-to-page personalization.
• Typeform - Conversational forms and surveys for lead capture.
• OptinMonster - Popup and on-site conversion tools for capturing visitors as leads.
• Leadpages - Landing pages and lead-capture widgets for small businesses.

Chatbots & Conversational Marketing

• Drift - Conversational marketing and chat-based lead routing.
• Intercom - Customer messaging platform with lead-qualifying bots.
• Tidio - Live chat and chatbot builder for small-to-mid-size sites.
• Landbot - No-code conversational chatbot builder for lead qualification.

CRM & Pipeline Management

• HubSpot CRM - Free-tier CRM tightly integrated with marketing and sales tools.
• Salesforce Sales Cloud - The dominant enterprise CRM platform.
• Pipedrive - Visual, pipeline-first CRM built for small sales teams.
• Close - CRM with built-in calling and email, aimed at SMB sales teams.
• Attio - Flexible, data-model-driven CRM popular with startups.

Account-Based Marketing (ABM)

• Demandbase - ABM platform for account identification, targeting, and orchestration.
• 6sense - Intent data and predictive analytics for account-based go-to-market.
• RollWorks - ABM platform aimed at mid-market teams.
• Terminus - Account-based marketing and advertising orchestration.

Cold Calling & Dialers

• Orum - AI-assisted parallel dialer for outbound sales teams.
• Kixie - Power dialer and SMS integrated with popular CRMs.
• Aircall - Cloud phone system with sales-dialer features.

Analytics & Attribution

• HockeyStack - B2B marketing analytics and revenue attribution.
• Dreamdata - B2B revenue attribution across the full customer journey.
• Google Analytics - Free web analytics, still a baseline for most funnels.
• Hotjar - Heatmaps and session recordings for conversion diagnosis.

SEO & Content-Led Growth

• Ahrefs - SEO research suite for keyword and content-gap analysis.
• Semrush - SEO, content, and competitive research platform.
• Surfer SEO - On-page content optimization against ranking factors.
• Clearscope - Content optimization for search intent and topical coverage.

Paid Acquisition

• Google Ads - Search and display advertising for high-intent lead capture.
• LinkedIn Ads - B2B-targeted advertising by job title, company, and industry.
• Meta Ads Manager - Facebook/Instagram advertising, strong for B2C and top-of-funnel B2B.
• Capterra / G2 Ads - Intent-based advertising on software review/comparison platforms.

Frameworks & Playbooks

• Predictable Revenue methodology - The outbound sales-development framework originating from Aaron Ross's work at Salesforce.
• Bowtie Funnel - Revenue-model concept from Winning by Design that extends the funnel past the sale into expansion.
• Gap Selling - Consultative sales framework focused on problem diagnosis over pitching.
• Challenger Sale - Framework built on teaching, tailoring, and taking control of the sales conversation.

Books

• Predictable Revenue — Aaron Ross & Marylou Tyler
• Fanatical Prospecting — Jeb Blount
• The Challenger Sale — Matthew Dixon & Brent Adamson
• Gap Selling — Keenan
• Traction — Gabriel Weinberg & Justin Mares (channel selection for growth/lead gen)
• They Ask, You Answer — Marcus Sheridan (inbound/content-led lead gen)

Blogs & Newsletters

• Lead Generators - Newsletter on lead generation strategy and tactics.
• The Marketing Newsletter - Curated marketing newsletter covering growth and lead-gen topics.
• HubSpot Blog - Broad inbound marketing and lead-gen content.
• Sales Hacker - Tactical sales and SDR-focused articles.
• Cold Email Academy - Cold outreach deliverability and copywriting tactics.
• Demand Curve - Growth marketing tactics newsletter and playbooks.

Podcasts

• The Sales Hacker Podcast - Interviews on sales development and revenue growth.
• Predictable Revenue Podcast - Outbound sales and SDR-team building.
• Marketing Against The Grain - Growth and demand-gen strategy from HubSpot's marketing leaders.

Courses & Certifications

• HubSpot Academy - Free certifications in inbound marketing, sales, and CRM.
• Reforge - Advanced growth and acquisition programs (paid, practitioner-led).
• Winning by Design courses - Sales-process and revenue-architecture training.

Communities

• RevGenius - Large Slack/community network for sales, marketing, and RevOps professionals.
• Pavilion - Membership community for go-to-market leaders.
• GrowthHackers - Forum and community centered on growth tactics.

Related Awesome Lists

• awesome-marketing - Broader marketing resource lists on GitHub.
• awesome-growth-hacking - Growth-tactics-focused lists.
• sindresorhus/awesome - The root list of "awesome" lists.

Contributing

Contributions are welcome! Please read the contribution guidelines first. In general:

1. Keep entries in the right category, one line, no marketing fluff.
2. Format: [Name](link) - Short, neutral description.
3. Open a PR with a single addition/change per commit where possible.

License

To the extent possible under law, this list has waived all copyright and related rights to this work (CC0 1.0 Universal).